Just 77 days into her role as CEO of the British Fashion Council, Laura Weir is already setting a bold tone for the future of British fashion. In an industry often dominated by the glamour of Milan and Paris, Weir is focused on reminding the world—and the UK itself—that London remains a powerhouse of creativity and innovation.
Weir, 43, took the reins in January 2025, following the departure of Caroline Rush after a 16-year tenure. With a background as the former creative director at Selfridges, Weir understands both the creative and commercial pressures facing British designers today. “We’ve come through the pandemic, we’ve got a new government, and we need to leave the shackles of the post-Brexit years behind us,” she says. “It’s time to put our chins up.”
Sitting at a mostly bare vintage walnut desk in her office at 180 Strand, Weir explains that she’s spent her first months listening—to designers, patrons, and colleagues—rather than decorating. Her goal? To build an industry where creativity is matched by commercial success. She wants designers to grow sustainable businesses and “make the money they deserve.”
It’s not just optimism she brings—it’s strategy. The UK fashion industry contributes nearly £29 billion to the national economy, yet brands are grappling with post-Brexit tariffs and soaring operational costs: 4–5% on yarns, 8% on fabrics, and 12% on garments. For Weir, reversing these trends is critical.
As the global spotlight turns to “Super September”—with big debuts expected in Milan and Paris—Weir wants to ensure that London’s voice isn’t lost. With new creative leads taking over at major fashion houses like Chanel and Dior, Weir’s message is clear: Britain is not just keeping up; it’s ready to lead.
The road ahead may be complex, but Weir is undeterred. “Now is the time,” she insists. “British fashion has always been rebellious, resourceful, and resilient. We’ve got what it takes to thrive.”
In Weir, British fashion has found not just a leader, but a champion determined to guide it forward—with its chin held high.
